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WE SEE MORE OPPORTUNITY IN INNOVATIVE PRODUCTS. In fact, we have some of the most enjoyable products on the planet. They perform well, look good and are affordably priced — with features and models to meet varying consumer demands. And with so many utility applications, like hauling and mowing, our machines aren’t tied solely to discretionary dollars.
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A BORN LEADER Our entry into the motorcycle market was an immediate success. Victory was named “Cruiser Motorcycle of the Year” by Cycle World magazine. Orders exceeded expectations. And the future looks even better: The U.S. motorcycle market is expected to continue its double-digit growth rate the next several years. Plus, Victory is competitively priced against foreign manufacturers and well below other American models, and it’s attracting more than traditional cruiser customers. Strong sales of windshields, saddle bags and luggage racks indicate that our initial model is also drawing customers from the fast-growing touring segment. |
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INNOVATION FUELS GROWTH Our steady growth is largely the result of new models and features that meet consumer demand, year after year. In 1998 we overhauled our snowmobile line to gain a larger share of the sled market. We added to our long list of firsts by introducing the industry's first diesel ATV and the industry's first 4 passenger personal watercraft, Genesis. And we produced a special edition ATV that ties the Polaris brand with another successful brand, Remington™. We'll continue to explore product-related marketing partnerships in 1999, and we'll attack the standard-transmission ATV segment with our new Xpedition 425 model. |
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AT THE HELM OF TREND DEVELOPMENT It’s a breakthrough in family recreation. It’s a breakthrough in environmental responsibility. It’s a breakthrough in neighbor relations. The new low-emission, quiet Polaris Genesis features a FICHT™ fuel injection system that reduces emissions by 76 percent and uses 35 percent less fuel than previous models. And our new PLANET™ noise suppression system reduces sound pressure 60 percent. Dealers and consumers apparently heard a revolution in the making: initial response has been extremely positive. |
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