RICHARD S. ROSENZWEIG

Director
Corporate Executive Vice President

Rosenzweig is responsible for coordinating and integrating the efforts of senior officers toward achieving goals established by Founder and Editor-in-Chief Hugh M. Hefner. He is also responsible for advising Mr. Hefner on all major policy decisions, including the Company's involvement in publishing, marketing, product licensing, television and video entertainment, online and gaming. Additionally, he directs Mr. Hefner's staff, Playboy Mansion West operations and is president of the Playboy Jazz Festival.

Joining Playboy in 1958 as assistant to the advertising vice president, Rosenzweig subsequently held a variety of positions within the Company, including production and syndication manager of the first Playboy's Penthouse television series; special assistant to the editorial director, Playboy magazine; and associate promotion director, HMH Publishing Company. He became Hugh M. Hefner's executive assistant in 1963 and was elected a corporate vice president in 1971.

In November 1975, after serving as senior vice president and director of marketing, Rosenzweig was appointed executive vice president of the Publishing Group, the Company's largest division. He reorganized the operations of Playboy magazine and directed the operations of OUI magazine, foreign editions of Playboy magazine, new publications, the Company's book division and Boarts International, Inc., the Company's former overseas distribution arm.

Completing an advanced management program at Harvard University's Graduate School of Business in 1975, Rosenzweig was named to Who's Who In America that same year.

Born in 1935 in Appleton, Wisconsin, he received a Bachelor of Arts degree in speech from Northwestern University in 1957. He then served for six months in the United States Army active reserve at Fort Bragg, NC in the 305th Psychological Warfare Battalion. He worked for six months on the staff of Dun and Bradstreet, Inc., in Chicago, before joining Playboy.

While in Chicago, Rosenzweig was very active in civic affairs, serving as a director of Chicago's Museum of Contemporary Art, the Better Government Association, the Playboy Foundation, the Chicago Council on Foreign Relations and the Chicago International Film Festival. In addition, he served as a trustee of Columbia College, Chicago, and as a member of the Association of Governing Boards of Universities and Colleges, as well as the Chicago Forum, an interracial group of business and professional people. He also served as a director of the Periodical and Book Association of America and held membership in the American Marketing Association.

In 1977, Rosenzweig moved to Los Angeles, where he was made responsible for all West Coast operations for Playboy, including the Entertainment Group.

Since his relocation to Los Angeles, Rosenzweig has continued to be active in civic and business activities.

In 1995, he was elected President of The Maple Counseling Center in Beverly Hills, a nationally recognized community counseling facility, after serving for two years as a member of the center's board of directors. He was re-elected to that post in 1996 and then served as its chairman from 1997-1998.

In 1994, Rosenzweig and his wife, Judy Henning, were presented with the Citizens of the Year Award by the Beverly Hills Family "Y".

Rosenzweig's civic involvement on the West Coast began in 1981, when he was appointed by Governor Edmund G. Brown, Jr. to the Economic and Business Development Board of California.

In 1987, he was appointed by Los Angeles Mayor Tom Bradley to a blue-ribbon committee for the West Coast Gateway Project. In 1988, he received the California "Do-ers" Award, honoring outstanding Americans who have provided inspiration and leadership to their communities through performance in business, civic, cultural and philanthropic activities. In 1989, and again in 1992, he was honored by the City of West Hollywood in recognition of his outstanding contribution to the residents and the business community of that city.

When Playboy Enterprises, Inc. moved its West Coast headquarters to Beverly Hills, Richard Rosenzweig quickly took a leadership role in that community as well. He served as chairman of the Beverly Hills Visitors Bureau for two terms and was first elected vice chairman, then chairman for two terms of the city's Fine Art Commission (1994-95). He was elected chairman of the Economic Development Council of Beverly Hills in 1995 and again in 1996. He is a long-time member of the board of directors and the executive committee of the Beverly Hills Chamber of Commerce and Civic Association, serving as president for the 1998-1999 term. During his presidential term, he was cited by the Beverly Hills Chronicle newspaper as on of the dozen most influential men of the city. In 1993, he was appointed by the mayor to the Economic Advisory Committee of Beverly Hills and was awarded the Beverly Hills Medal by the City Council for his outstanding services to the community. In 1996 he was presented with the "Distinguished Citizen of Beverly Hills" award by the Beverly Hills City Council and the "Award of Excellence" by the Beverly Hills Rotary Club. In May 1997, he was honored as the "Citizen of the Year" by the Beverly Hills Chamber of Commerce. In September, 1997, he received the Diversity Award from the Multicultural Motion Picture Association.

In September, 1998, on the eve of his departure to Tokyo to deliver a major address to the leaders of Japan's technology and new media industries, he was named Official Ambassador of the Government of the City of Beverly Hills. In accepting this designation, he became only the second official ambassador in the City's history.

In the areas of the arts and philanthropy, Rosenzweig has also distinguished himself in such posts as the chairmanship of the board for more than a decade of Children of the Night, a nationally-honored program for runaway teens; as a board member of the ACLU Foundation of Southern California; as a founder of the Museum of Contemporary Art and the Music Center; as a groundbreaker of the American Cinematheque; as a member of the Beverly Hills Arts and Culture Committee; and as a board member of the Henry Mancini Institute of American Jazz Philharmonic. In 1998, he become a member of the board and executive committee of the newly developing Cultural Center in Beverly Hills.

His other activities and honors have included serving as a director of UCLA's International Institute of Kidney Diseases and membership in the Second Decade Council of the American Film Institute, The Fraternity of Friends of the Music Center, the Contemporary Arts Council of the Los Angeles County Museum, the President's Circle of the Los Angeles County Museum, the UCLA Chancellor's Associates, the UCLA Legislative Network, the UCLA Royce 270 (the support group for the UCLA Center for the Performing Arts), a member of the Town Hall of Southern California, a director of the Variety Club of Southern California, a founder and director of the West Hollywood Marketing Corporation, a longtime director of the West Hollywood Chamber of Commerce and a member of the Beverly Hills Rotary Club on whose board of directors he currently serves.

In 1996, he became a member of the Asia Society/Southern California Center and was appointed by the Beverly Hills City Council to chair a committee on the feasibility of establishing a Pacific Rim Economic Institute at the Greystone Mansion.

Rosenzweig and his wife, Judy Henning, reside in Beverly Hills, California.