Alliance: Concept to Consumer
- Concept to Consumer® strategy has proven highly successful as consumer products companies continue to seek more service from fewer vendors
- Growth accelerates by adding new major customers, new products and new services
A total POP market of $17B. Alliance is the market leader in the $2.5B retail display sector
Promotional spending on temporary point of purchase displays increasing in importance
- 110 million Wal-Mart Shoppers every week
- Traditional advertising becoming unnoticed “noise”
Consumer products companies are looking for “Full Service” vendors to take on more services to reduce costs