Cover Intro Page
Financial Highlights
Chairman's Letter
Strategic overview of Sears performance in 1998, financially
and operationally; importance of having multiple ways to
create value; priorities for 1999.
Sears at a Glance
Descriptions of Sears major businesses.
Retail - Value No Other Retailer Can Match
Full-line and specialty stores serve customers both
on and off the mall with a broad range of softgoods and
hardgoods; brand leadership and innovative new formats
key to long-term success.
Services - New Ways to Create Value
Home services, direct response and online businesses
connect with customers outside the store format; multi-billion dollar market in home services; sales growth via the Internet.
Credit - Enhancing Valued Relationships
Largest retail credit card receivables portfolio; performance rebounds in 1998; new products being launched to enhance bond with customer.
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