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Steelcase (NYSE:SCS)
helps individuals and organizations around the world work more effectively
by enabling customers to create work environments that harmoniously integrate
Architecture, Furniture and Technology. Our products include furniture
systems, interior architecture and technology products, seating, lighting,
storage and related products and services.
Steelcase, a Fortune
500 company, leads the $33 global office furniture industry with fiscal
2001 revenues of $3.9 billion. Founded in 1912 and headquartered in Grand Rapids, Michigan, Steelcase serves
customers around the world through its over 800 dealer locations, more than 20,000 employees and global manufacturing
capabilities.
| 1.
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| Achieve
better than industry growth by redefining the industry |
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New
Domains: Integration of Architecture, Furniture and
Technology
New Customers Segments: Ease
Price Value & Standards Relationships Issues
New Products: User centered
Strategic Acquisitions |
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| 2. |
| Improve
margins |
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Targeted
Cost Reductions and Capacity Rationalization |
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| 3. |
| Leverage
strong financial position |
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| 4. |
| Live
according to seven core values: |
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Act
with integrity
Tell the truth
Keep commitments
Treat people with dignity and respect
Promote positive relationships
Protect the environment
Excel
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