Dedicated to a Beautiful World

2/13/2004

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Table of Contents

Dedicated to a Beautiful World

If there’s a better business to be in … Please, let us know

Leveraging our competitive advantages

Leveraging our competitive advantages

Favorable demographics for continued growth

Using competitive advantages to drive results

Driving shareholder value

2004 Earnings and Sales guidance

Three keys to success in 2004 and beyond

Sales Organization

Research and Development

Summary of Early Thoughts

Operational Pillars

Brand Building: Lawns

Operational Pillars

Advertising Ratio

Advertising Share of Spending

Advertising Persuasion

Table of Contents

Operational Pillars

Operational Pillars

Operational Pillars

Supply Chain: Volume Planning and Forecasting

International is a major opportunity for Scotts

Scotts International market leadership driven by leading brands & market shares in most major geographies

The Scotts International Growth model

2003: Progress on Customer Relationships

2003: Progress on advertising

Key Learning: Advertising Works

Since 2001, EBITA and ROIC have doubled due to integration efforts, strong expense control, improved execution to better position the business for growth

2004 growth plans across all businesses

Further improve customer relationships

Enhance innovation & new products

Improve and increase advertising

Continue to Improve In-store Execution

Continue to Improve In-store Execution

2004 Plans: Expected Results

International Growth & Integration Plan

International Growth & Integration Plan On Schedule

Post 2004, we expect to drive growth through

International business shows consistent improvement and is on the right track

Overview of Scotts LawnService

Scotts LawnService: Strategic Objectives

Model Profit Drivers

Consumers Choose Scotts for Brand Reputation Higher Service Expectation

Focusing on Short-Term Priorities

Brand Integrity

Customer Retention is Key to Success

Dedicated to a Beautiful World

Author: L A Alvarez