Favorable demographics for continued growth
No. 1 outdoor leisure activity
Average annual spending: $444
Gardening grew 8% in 2002
85% spend more money on gardening than movies and spectator events combined
Baby boomers (45-64 age) are the fastest growing segment of US population
Source: National Gardening Association, Market Facts Inc.; Intellisponse research; 2000 Census
Popularity of gardening among Baby Boomers has Scotts and the overall industry poised for continued growth