Three keys to success in 2004 and beyond
Discipline
- Balance growth with profit enhancement
- Continued focus on ROIC improvement
- Maintain flexibility in contingency planning
- Respect for the competition despite our market share
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Innovation
- Fill the product pipeline and find new solutions for consumers
- Bring creativity in-store will help retailers grow and succeed
- Continue to use supply innovations as a competitive advantage
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Execution
- Focus on operational excellence
- Continue to align shareholder goals with incentive plan
Consistent themes throughout all business units will be vital for Scotts to continue leveraging its powerful brands, attractive category and strong market position