Category
Source: Category and Scotts based on Triad POS (% change in dollars) from 1997-2002. 2003 category and Scotts numbers are based on Industry and Scotts internal estimates.
- The Lawn and Garden category is very attractive.
- Category growth has been 5% CAGR.
- Scotts has led the category and gained share
- Scotts has grown at a 7% CAGR.