Summary of Early Thoughts
Scotts is a strong company. As we build our strengths and add capabilities there will be more real growth potential.
- The Lawn and Garden category is very attractive.
- Scotts has led the category and gained share.
- Scotts has the #1 share in all but one of its segments.
- Scotts is a leader in advertising for comparable companies.
- Scotts Sales Organization is focused on customer relationships.
- The Scotts Supply Chain is focused on continuous improvement.
- Scotts is a leader in R&D expertise technology.
I. Early Opinion of Scotts North America