Brand Building: Lawns

How We Doubled Sales

1997 to 2003

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Index to 1997 Sales

• Revenue Growth from three strategic thrusts.

• This strategy has doubled the business in the last 6 years (CAGR = 12%) and still has potential for significant growth.

Penetration still low at 24%

Sources: 1998 Attitude and Usage study, 2002 Dynamic Panel Study

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