PPT Slide

Brand Building: Growing Media

Major initiatives for 2004 continue to emphasize growing the value added business.

• Premium segment

• Added benefit of moisture control to solve the number one consumer problem
  • new package
  • new size
  • more ad support

• Grows plants twice as big as topsoil.
  • new package
  • new size
  • more ad support

• Results in 33% more seed germination
  • new package
  • more ad support

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