International is a major opportunity for Scotts

• 100 Million home owners with garden

• Gardening is a leading leisure activity & positive demographics

• $ 2.2 billion sales with limited growth

  • Lack of education/advertising
  • Category confusion

• Less than 50% penetration

• Low usage rate (fert…)

• Distribution 30% food, 40% DIY, 30% Garden centers

• Strong competition

International

North America

• 55 Million home owners

• Gardening is a leading leisure activity & positive demographics

• $ 5.9 billion sales with double digit growth
  • Strong advertising
  • Simpler category

• Above 50% penetration

• Higher usage rate

• Highly concentrated (big 3)

• Strong market position

Nearly twice as many potential consumers, limited advertising and category confusion offer potential for a strong leader to emerge

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