2003: Progress on advertising

Activity

Sales

Market share

UK

Miracle Gro + 21%

Evergreen (lawn) +9%

Roundup +32%

Fertiligène (lawn) +15%

Fertiligène (Garden) +10%

+3.6pts

+2.6pts

+4pts

France

New Miracle Gro commercial

Increase impressions by 25%

New Fertiligène commercials

Increase impressions by 14%

+4pts

+1pt

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