Improve and increase advertising

• Continue 2003 radio

• Prepare 2005 scale up

UK

France

Germany

Others

• New Evergreen (lawn) TV commercial

• Improve Roundup TV commercial

• Increase Media budget by 15%

• Test heavy-up

• New Fertiligène TV commercial

• Increase media budget by 20%

• Concentrate on Fertiligène / non food

• Continue successful TV campaigns in Belgium/Austria

• Increase investment in Australia

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