Increasing Total Shareholder Return
    

It's been said that while a plan is important to success, the implementation of that plan is even more important. And we believe that to be true. We need to know how we' re doing on our path to renewal. That's why the Company has laid out some key metrics that will allow shareholders, customers and employees to determine quickly whether or not the Plan is working.

Two of those metrics involve EPS. We are aiming for a fourth quarter 2001 EPS on continuing operations of $0.45, and a year-end EPS on continuing operations in 2002 of $2.22. In addition, we' ve said that we plan to restore the value of Standard Register by creating total shareholder returns averaging approximately 30% annually for the next three to four years.

The Renewal plan will unfold throughout 2001, and some of our short-term goals will even be met by the end of the year. But the renewal of Standard Register only begins here, it will be on-going as new growth opportunities are realized and performance improvements take root as the Company builds on the foundation laid this year.