Centrum
incorporates the latest scientific advances in
nutrition
to offer innovative products addressing
specific concerns, needs and lifestyles.
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Global
branding is the cornerstone of AHP's success in the worldwide consumer
health care market. Two AHP product lines - Advil and Centrum
- are among the top 10 selling consumer health care brands in the world.
Other major AHP global consumer health care brands include Caltrate,
Chap Stick, Dimetapp, Preparation H and Robitussin. We continue
to build on this global franchise through innovative line extensions and
geographic expansion while also introducing new products that meet the
growing worldwide demand for effective self-medication.
The Advil family of products, which achieved sales of more than
$590 million in 2000, received an important new addition in 2000 with
the U.S. launch of Advil Migraine, the first and only FDA-approved
non-prescription migraine medicine that comes in liquid-filled capsules.
A number of other new and innovative line extensions contributed to this
growth, including the recent introductions of Advil 400mg tablets
in France, Children's Advil Suspension in Colombia and Advil
Liqui-gels in Canada. The unique Liqui-gel product also was
launched under the Anadin brand in the United Kingdom and under
the Spalt brand in Germany to further boost the overall growth
of the global analgesic franchise.
Global sales of Centrum multi-vitamin/ multimineral products reached
$533 million in 2000. Centrum now is available in more than 60
countries around the world. International introductions of Centrum
Silver in Australia, Brazil, China, Poland, Russia and Thailand are
broadening the appeal of the brand's unique nutritional benefits. Recent
additions to the product line in the United States include: Centrum
Performance, a premium formulation of vitamins, minerals and herbs
designed to meet the high-energy demands of an active lifestyle; Centrum
Focused Formulas, with targeted combinations of nutrients and herbals
to support specific health areas such as Heart, Energy and Mental Clarity;
and Centrum Kids, featuring the characters from the popular "Rugrats"
television show.
Brand extensions-such as the recently added honey-containing products
that include Honey Cold, Honey Cough and Honey Flu- also
fueled sales growth for the Robitussin franchise as well as for
the Chap Stick brand, whose latest additions include Chap Stick
Overnight Lip Treatment and Chap Stick Lipsations.
In addition, our franchise continued to expand its presence in health
food stores with the Solgar line of vitamin and nutritional supplements.
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