Table of Contents
MARKETING YUM’S TWO GLOBAL LEADING BRANDS
Profitable International Category-Leading Brands
Marketing Has Two Accountabilities
2003: Increased Marketing Process & Discipline
Learning Boards Developed, Implemented
KFC International
KFC International Strategy
Proven Product Pipeline Continues To Build . . .
Strong Success with “Better for You” Options
Pizza Hut International
Product Pipeline Continues to Build
Pizza Hut Strategy
2004: Drive Even Better Performance . . .
2004 — What To Expect
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Author: Donna Gunnoe
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