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Our Strategy For The Future
Capitalize on our generating assets; grow earnings through core business
development, selective investment in new products, technology and energy-related
ventures, aggressive cost control; and effectively manage regulatory and
market uncertainties.
Build on financial strength - Ameren's balance sheet and cash flow
are strong. We have a low cost structure. We have credit ratings that are
among the industry's highest.
Capitalize on robust generation and transmission systems.
Expand on solid customer loyalty reflected in surveys representing opinions
of our 1.8 million customers.
Continue a 96-year record for superior reliability and top-quality customer
service.
Develop already skilled employees who are striving to ensure our success.
Maximize generating assets and develop Ameren's energy marketing and
trading affiliate - AmerenEnergy, Inc.
Increase revenues/earnings through non-regulated business initiatives.
These include a growing portfolio of attractive, energy-related products.
Continue to aggressively reduce costs through lower production/fuel
costs, increased operating efficiency, improved productivity and the innovative
use of technology.
Effectively manage market uncertainties through active pursuit of alternatives
to stringent, costly regulations and by pressing for a thoughtful, carefully
planned transition to a fully competitive environment.