VS reached new heights in 1998 by virtually every measure, including customers served, prescriptions filled, stores operated, sales and earnings generated, and return to shareholders. We are particularly proud that we achieved excellent financial results and maintained our focus during a year of tremendous activity for CVS, as we successfully integrated our acquisitions of Revco D.S., Inc. and Arbor Drugs, Inc.
Operating profit, before the effect of non-recurring charges, advanced a robust 20.7% to $940.5 million in 1998, driven by higher comparable store sales and a continued expansion in our operating margin. Gross margin management continues to be a challenge in today’s managed care environment. We continue to take a firm position with third party payors to ensure acceptable levels of reimbursement, and we are proactively working with our managed care partners to align incentives to lower costs and improve care. We are pleased to report that there are signs that the pressure on our pharmacy margin is beginning to ease. Cost control has always been a key priority for CVS and 1998 was no exception. Our investments in technology, as well as synergy savings from the acquisitions and the leveraging of our exceptionally strong sales growth, have enabled us to decrease our total selling, general and administrative expense (SG&A) as a percent of sales by approximately 300 basis points over the last five years. Currently at 20.9%, our goal is to reduce our total SG&A as a percent of sales to less than 20% over the next two years. We currently have two major initiatives under way, which we believe will enable us to lower costs and improve inventory turns as well as in-stock positions. Our Rx Delivery and Merchandise Transaction System initiatives will help us continue to enhance our competitive cost structure.
Earnings from continuing operations, excluding the effect of non-recurring items, increased 21.7% in 1998 to $510.1 million, or $1.26 per diluted share, from $419.2 million, or $1.05 per diluted share, in 1997. With these results, CVS generated a five-year compounded annual earnings growth rate from continuing operations of nearly 28%. With a debt to total capital ratio of 25.4% at year-end, our balance sheet continues to improve. As such, Standard and Poor’s recently upgraded our credit ratings, which will result in real economic savings. Our financial strength in large part reflects our aggressive capital management program. We build our capital investment plans to take advantage of the opportunities we believe offer the greatest potential returns. With the substantial 1998 investments surrounding the Revco and Arbor acquisitions behind us, we expect to generate significant free cash flow in 1999 and beyond. CVS’ strong financial performance has translated into excellent returns for our shareholders. CVS delivered a 73% total return to shareholders in 1998. That compares to an increase of 18% for the Dow Jones Industrial Average and 29% for the S&P 500 for the year. Our market capitalization grew dramatically, from $11 billion at year-end 1997 to more than $21 billion at year-end 1998. Reflecting the significant increases in CVS’ stock price, our Board of Directors approved, on May 13, 1998, a 2-for-1 stock split, effective June 15, 1998. Also at that time, the Board approved an increase in CVS’ annual cash dividend to $0.23 per share (on a post-split basis), underscoring the Board’s optimism for CVS’ continued growth prospects.
We gave change a good name by converting all Revco stores to CVS stores. We completed all systems conversions; remerchandised all Revco stores to be compatible with CVS; and remodeled approximately 1,900 Revco stores to "look and feel" like CVS—all within a 16-month period. We are extremely proud of these tremendous accomplishments. More importantly, customers are responding to what CVS has to offer. Revco’s solid pharmacy franchise continues to show strong growth and the front-store business is consistently improving, achieving double-digit same store sales increases in December. We expect to see further improvements as our front store strategies continue to take hold.
Although we are proud of our past accomplishments, we continually search for new and innovative ways to make our stores the preferred place to shop. Since many of the products we feature are carried by other retailers, our strategy has long been to differentiate CVS through exceptional service and by re-inventing convenience. Everything we do is aimed at making life easier for our customers. Convenience starts with location, and we strive for the best sites with the easiest access. Making it easier for our customers also means offering our Rapid Refill™ system, drive-thru pharmacy, one-hour photo, and other convenience services. For some customers, ordering a prescription refill on the Internet is preferable, so we now offer that option as well. Furthermore, we have over 700 extended-hour or 24-hour stores to help us "bring the care back to healthcare." We are highly optimistic about our prospects for growth. Our financial position is solid; our strategic direction is clearly mapped to capitalize on our vibrant industry; and we have key competitive advantages, including market leadership positions, a proven ability to execute at retail, expertise serving managed care organizations, and state-of-the-art technology systems. Most of all, we have an outstanding team in place. Our 97,000 associates are among the best in the healthcare retailing industry. They care about our customers and have fully embraced our Company’s mission. We are proud of their accomplishments and thank them all for their extraordinary efforts in 1998. We welcomed a new member to our Board during 1998. Eugene Applebaum, formerly Chairman, President and Chief Executive Officer of Arbor, joined our Board of Directors upon completion of the Arbor acquisition. We want to thank the entire CVS Board of Directors for their wise counsel throughout the challenging past year. Finally, we thank our shareholders, customers, suppliers and other partners for their strong support. Consistent with our goal of making life easier for our customers, we are also focused on convenience for our shareholders. In that regard, our new transfer agent, The Bank of New York, offers a Dividend Reinvestment and Direct Stock Purchase Plan. Further, we have re-designed our Web site to provide easy access to more information about CVS. We are in the midst of the most significant growth period in the history of our company. 1998 was an eventful and successful year for CVS Corporation. Due to the hard work of our devoted associates, our company is extremely well positioned. We look forward to the future, its challenges and opportunities for growth. Sincerely,
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