Product Commercialization Strategy

Early Innovators

• Environmentalists

• Dissatisfied Customers

• Remote Homes

• Farms

• High Income Consumers

Mass Markets

• New Homes

• Rural Villages

• Innovative Builders

• Developing Countries

Grid Parallel

• Electric Utilities
  • Load pockets
  • Peak reduction

Grid Parallel

Mass Markets

Early Innovators

Time

Units

Sold

Product Rollout

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