Client Opportunity
Affluent
>$1MM
Households in FBF Footprint
600 K
FBF’s % of Investment Assets
% Households with FBF Product/Relationship
Client Wallet Distribution
2%
9% Bank products
91% Investment products
25%
Brokerage and Wealth Management
Investment-Oriented
$100 K-$1 MM
Households in FBF Footprint
6 MM
Client Wallet Distribution
21% Bank products
79% Investment products
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