In building its fleet and strengthening its brand, Royal Caribbean has focused on what people want and being innovative in meeting their needs.
Families told the cruise line they wanted more youth activities. The Company responded with Adventure OceanSM, an expanded youth program, which now includes activities for three- to five-year-olds in its toddler-to-teen offerings. Royal Caribbean now has one of the largest shipboard youth facilities in the cruise industry.
Passengers asked for more dining options and the Company initiated 24-hour restaurant service and round-the-clock room service.
