SFA Enterprises Overview
Marketing Strategy - Live A Little
New marketing campaign launched in August 2000
Based on extensive research with both core loyalists we wish to retain and new customers we wish to attract
Tone of ads is energetic, upbeat, alive, vital and fresh, but not too perfect - focused on customers enjoying modern lifestyles and the role that SFA can play in their pursuits
Ads represent a wide range of sizes, ages and ethnicity