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"In
2000,Talbots reached out to existing and new customers in innovative ways and achieved record sales and earnings growth – across every
region, every store concept, and every sales channel."
ARNOLD
B. ZETCHER
CHAIRMAN,
PRESIDENT AND CHIEF EXECUTIVE OFFICER
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ARNOLD
B. ZETCHER
CHAIRMAN,
PRESIDENT
AND
CHIEF EXECUTIVE OFFICER |
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DEAR
SHAREHOLDER:
The
year 2000 was an exceptional one for Talbots, marked by
unprecedented sales and net income growth. We have now recorded 12
consecutive quarters of comparable store sales growth and 11
consecutive quarters of earnings growth.
Overall,
our sales grew by 22% over 1999 – from $1.3 billion to nearly $1.6
billion. Net income grew 97%, from $58.5 million to $115.2 million.
As
these results indicate, our growth not only continued in 2000, but
also intensified. In fact, we achieved double-digit comparable store
growth in every month of the year, except the clearance months of
July and January, when we simply had little markdown merchandise
left to sell. Moreover, we saw robust sales growth in every concept,
every geographic region, every store concept, and every sales
channel – stores, catalog, and the Internet.
Our
revenue growth was matched by record earnings growth. Earnings per
diluted share increased by 96% to $1.80, up from $0.92 last year.
And we achieved an all-time record for quarterly earnings – $0.54
per share – in the third quarter of 2000. We also saw record share
price growth, leading to our first-ever stock split (two for one) in
November.
Our
strong performance was driven largely by three key factors. At the
top of the list was our outstanding assortment of classic
merchandise, supported by effective inventory management. By
offering our customer the right mix of perennial favorites and
trend-right items – and responding quickly to customer preferences
– we were able to keep our assortment fresh, exciting, and on
target.
A
second factor in our success was a highly successful marketing
program, which included our first ever, national network
television and newspaper campaign. By building brand awareness
through mass media, we were able to attract many new customers to
the Talbots brand.
Finally,
much of the credit for our strong performance last year goes to the outstanding
customer service that our associates provide, whether in stores,
through catalog sales, or on the Internet. By managing these three
sales channels synergistically (for example, equipping every U.S.
store with a "red line" phone so customers can call our
catalog to check item availability), we’re able to offer a level
of service far above the norm.
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ARNOLD
B. ZETCHER
CHAIRMAN,
PRESIDENT
AND
CHIEF EXECUTIVE OFFICER |
H.
JAMES METSCHER
EXECUTIVE
VICE PRESIDENT
AND
CHIEF MERCHANDISING OFFICER |
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With
these strengths propelling us forward, we were able to accomplish
many key business objectives last year:
NEW
STORES. We opened 55 new stores in 2000 for a total of
722 by the end of the fiscal year. Total stores by concept included,
397 U.S. Talbots Misses stores, 19 Canadian Talbots Misses stores
and five Talbots Misses stores in
the United Kingdom; 174 U.S. Talbots Petites stores and one Canadian
Talbots Petites store; 35 Talbots Accessories & Shoes stores; 57
Talbots Kids stores, 14 Talbots Woman stores
and
20 Talbots Outlet stores.
TALBOTS.COM.
Our Web business continued to contribute to our profitability, as it
has since its launch on November 17, 1999. By
year’s end, the site has received over five million visitors since
its inception. Customers who
shopped on-line generated roughly 10% of our total catalog business
in fiscal 2000.
TALBOTS
WOMAN. In 2000, we accelerated the national rollout of
Talbots Woman, our large-size concept,
opening nine new stores across the nation. Customer response to this
concept has been very strong since its launch in 1998 and continues
to gain momentum. We ended the year with 14 stores and 10
departments within existing Misses locations dedicated to this
under-served customer, the estimated 40% of women who wear large
size clothing. This fall, we will also introduce large size Petites
within 15 Woman’s stores.
CLASSIC
AWARDS. In January 2001, we
launched our Classic Awards customer loyalty program on a national
basis. This frequent-flyer type program offers Talbots charge
customers a $25 "Appreciation Dividend" for every
$500 in purchases charged to the card, among other benefits. Charge
card usage increased substantially in many areas where we tested
this program.
In
addition to these achievements, we saw continued strength and
productivity in our catalog sales, where net sales per book rose 26%
to $4.24 last year.
What’s
most encouraging about these and other accomplishments is that they
demonstrate that there is plenty of room for continued growth at
Talbots. Indeed, we believe the strength of the Talbots brand and
the flexibility of our classic positioning give us significant
opportunities for sustained, long-term growth. Even as our core
Misses and Petites businesses mature, our Talbots name serves as a
powerful spring-
board
from which to launch and develop potential new concepts. In
addition, our strong financial resources provide us with the
opportunity to consider potential acquisitions, if appropriate.
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TALBOTS ANNUAL
STORE MANAGERS MEETING |
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To
guide our pursuit of these growth opportunities, we developed a
strategic plan called "Vision 2005." Unveiled at last
spring’s shareholder meeting, Vision 2005 sets a series of
ambitious goals for Talbots in the near future. Specifically, by the
end of fiscal 2005, our plan is to: increase sales by approximately
8% per year, from $1.6 billion to more than $2.3 billion; and
increase the number of Talbots stores in operation
from the current 722 to more than 1,100.
By
the end of the year 2005, our goal is to be operating approximately
500 Misses stores and 280 Petites stores, up from 421 Misses stores
and 175 Petites stores at the end of fiscal 2000. We also expect to
greatly expand our newer store concepts, more than doubling the
number of Talbots Accessories & Shoes stores from 35 in 2000 to
approximately 83 in 2005, and nearly doubling our Talbots Kids
stores from the current 57 to approximately 107 over the next five
years. Following the successful introduction of Talbots
Woman over the past two years, we are looking to expand our
large-size concept from 14 stores in 2000 to 159 stores by the end
of fiscal 2005.
Total
square footage under the Vision 2005 plan is expected to increase
over 50%, from 3.0 million square feet at the end of fiscal 2000 to
over 4.6 million.
Our
long-range plan also calls for continued growth in sales and
productivity of our catalog operation, which we plan to achieve
through a targeted mailing strategy, as well as expansion of our
newest sales channel, talbots.com. Talbots.com has attracted a
significant number of new customers to Talbots, and we plan to grow
our on-line business through increased marketing and continued site
enhancements.
Our
operating goal under the plan is to achieve a compound annual sales
growth rate of at least 8% by continuing to leverage our three,
closely integrated sales channels, and supporting them with strong
inventory management and effective marketing programs. We believe we
are well-positioned to execute our Vision 2005 plan, and we are
committed to enhancing shareholder value by achieving consistently
strong levels of sales and earnings.
Of
course, continued growth isn’t our only commitment. As always,
community service is an important component of our corporate culture
at Talbots. In fiscal 2000, we demonstrated our commitment to the
communities in which we live and work in a number of ways,
including:
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SUSAN
G. KOMEN BREAST CANCER FOUNDATION'S
RACE
FOR THE CURE |
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The
Talbots Women’s Scholarship Fund. For
the third consecutive year, we awarded five $10,000 scholarships and
fifty $1,000 scholarships to women pursuing an undergraduate college
degree later in life.
The
Takuya Okada Global Fellowship. Named
in honor of our former Chairman of the Board of Directors and former
Chairman of JUSCO, this Talbots-funded fellowship supports the
education of students from around the world at Harvard Business
School for the next six years.
The
Susan G. Komen Breast Cancer Foundation. For
the second year in a row, Talbots entered the largest corporate team
in the Boston-area Komen Race for the Cure®
event. Our retail
associates also supported the organization through their
participation in Komen Foundation chapters throughout the country.
Juvenile
Diabetes Foundation. In
keeping with our long-standing support of the JDF, we sold a plush
toy named Flurry™ the Snowman during the holiday season, donating
10% of each sale to the JDF.
Dress
for Success®.
In conjunction with the
expansion of our Madison Avenue flagship store in November, we held
a gala to benefit Dress for Success, a non-profit organization that
helps low-income women make tailored transitions into the workforce.
In
addition to these major programs, Talbots associates participated in
more than 1,500 charitable events around the world.
Finally,
if there’s one overriding factor in our strong performance in
fiscal 2000, it’s this: success at Talbots is a team effort. We
could not have achieved everything we did last year without flawless
execution from each and every department in the Company. I’d like
to publicly thank all our associates throughout the Company for
making outstanding performance the norm at Talbots.
I’d
also like to take this opportunity to thank our colleagues at JUSCO
Co., Ltd., especially honorary Chairman Takuya Okada, Chairman
Toshiji Tokiwa, and President Motoya Okada. These leaders at JUSCO
have been instrumental to the success of Talbots for more than 12
years, providing vision, wisdom, and invaluable advice. All of us at
Talbots greatly appreciate their support and counsel as long-term
shareholders and valued members of our Board of Directors.
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SEATED
ARNOLD
ZETCHER, Chairman, President and Chief Executive Officer
JIM
METSCHER, Executive Vice President, Chief Merchandising
Officer
STANDING
MARGIE
MYERS, Vice President, Corporate Communications and Public
Relations
DEBBIE
MARTIN, Vice President, Product Development
PAUL
KASTNER, Senior Vice President, International and Strategic
Planning
MICHELE
MANDELL, Senior Vice President, Stores
JUDY
O’KEEFE, Vice President, Merchandise Administration
CAROL
STONE, Vice President, Corporate Controller
STU
STOLPER, Senior Vice President, Human Resources
ANDREA
MCKENNA, Senior Vice President, Marketing and Catalog
Development
CINNY
MURRAY, Vice President, General Merchandise Manager
OLIVIA
ZIEGLER, Vice President, General Merchandise Manager,
Talbots Woman
SANDY
KATZ, Vice President, Audit and Control
LUCY
MAIN TWEET, Vice President, Manufacturing
BRUCE
PRESCOTT, Senior Vice President, Direct Marketing
DICK
O’CONNELL, Senior Vice President, Legal and Real Estate
BRUCE
SODERHOLM, Senior Vice President, Operations
ED
LARSEN, Senior Vice President, Finance and Chief Financial
Officer
HAL
BOSWORTH, Senior Vice President, General Manager, Talbots
Kids
RANDY
RICHARDSON, Senior Vice President, Information Services
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As
indicated by our ambitious Vision 2005 plan, Talbots is not content to
rest on its laurels. Our exceptional
year in fiscal 2000 has only inspired us to reach higher, to pursue the
wealth of new opportunities that lie before us, and to continue to
enhance shareholder value. We appreciate your confidence in us, and we
look forward to earning your continued support.
SINCERELY,
ARNOLD
B. ZETCHER
CHAIRMAN,
PRESIDENT AND CHIEF EXECUTIVE OFFICER
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