Revenue by Discipline
Promotion Event And Direct Marketing
(Incl. Healthcare Marketing)
Total Specialized Marketing Services
Total Media Buying & Advertising
% of % of % 2001 Rev 2000 Rev Growth
$373.9 23.3% $364.8 21.0% 2%
141.7 8.8% 155.4 9.0% (9%)
148.5 9.2% 159.3 9.2% (7%)
$664.1 41.3% $679.5 39.2% (2%)
941.6 58.7% 1,054.7 60.8% (11%)
$1,605.7 100% $1,734.2 100% (7%)
$1,100.3 22.0% $1,001.5 19.5% 10%
462.7 9.2% 520.3 10.1% (11%)
$2,016.1 40.2% $1,967.6 38.3% 2%
2,991.2 59.8% 3,173.2 61.7% (6%)
$5,007.3 100% $5,140.8 100% (3%)