Privacy Statement

This privacy policy is applicable to any personal information which is given by You to Sky ("User Information") via the web site located at www.sky.com and all its related channels ("the Sky Site"). Sky may at any time modify, alter, or update this privacy policy so you should check it regularly.

"You" shall mean you, the user of the site, and "Your" shall be interpreted accordingly. "Sky" shall mean British Sky Broadcasting Ltd and any member of the BSkyB Group of companies. "User" means a user of the Sky Site collectively and/or individually as the context admits. "Website" means a site on the World Wide Web.

When using the Sky Site you will encounter areas such as games, competitions and chat forums where you may be asked to enter User Information. Such User Information will only be used for the purposes stated at the collection point or in accordance with this Privacy Policy. If applicable You will have the opportunity at the collection point to "opt out" of receiving promotional and/or marketing information from Sky and/or any third parties.

Sky shall not sell or otherwise transfer User Information to unaffiliated third parties without Your approval. Sky may use User Information including for sales and marketing. If at any time you decide that you do not wish us to use User Information to send you direct marketing you may contact us by using the Feedback Form on the Sky Site.

Sky reserves the right to perform statistical analyses of User behaviour and characteristics in order to measure interest in and use of the various areas of the Sky Site and to inform advertisers of such information as well as the number of users that have been exposed to or clicked on their advertising banners. Sky will provide only aggregated data from these analyses to third parties. Sky will not be responsible or liable for any actions or policies of any such third parties.

You should be aware that information and data may be automatically collected through the use of "cookies". "Cookies" are small text files a web site can use to recognise repeat users and allow Sky to observe behaviour and compile aggregate data in order to improve the Sky Site and to target its advertising. Cookies do not attach to Your system or damage Your files. If You do not want information collected through the use of cookies, there is a simple procedure in most browsers that allows You to deny or accept the cookie feature.

You may notify Sky of any updates, amendments and corrections to previously collected User Information by using the Feedback Form on the Sky Site. Further, upon Your request, Sky will use commercially reasonable efforts to delete Your User Information from its database; however, it may be impossible to delete a Your entry without some residual information because of backups and records of deletions.

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