The performance measure for the third level is Global EBITDA. For fiscal year 2008, a tentative minimum level for Global EBITDA was established by the Board in October 2007. After all bonus amounts earned for the first and second levels are calculated, the Global EBITDA result is measured. The maximum amount of Global EBITDA is then established by means of a formula that is based on all Performance Incentive bonus payouts under the first and second levels and that results in the maximum payout under the third level of the Performance Incentive program. This formula effects a sharing of increased earnings over the established minimum among all of the Company’s employees and the Company’s shareholders.

In October 2007, the Board approved specific performance targets, including the minimum and maximum amounts for Segment EBITDA, Gross Margin, ROIC and Global EBITDA. There were no changes from the prior year Performance Incentive program in the weightings or formulas to be applied in calculating the bonus payouts for any of the NEOs for fiscal year 2008. The target and maximum payout amounts for each of the NEOs for the 2008 Performance Incentive program are provided in the Grants of Plan-Based Awards table on page 26 of this proxy statement.

The following table sets forth the performance measures applicable to each of the NEOs for each of the three levels of the Performance Incentive program:

Executive Officer    Title    First Level
Performance
Measure
   Second Level
Performance
Measure
   Third Level
Performance
Measure
Garry O. Ridge Chief Executive Officer Segment ROIC Global
    EBITDA   EBITDA
    (3 Segments)    
Jay Rembolt Vice President, Finance and Chief Financial Officer Segment ROIC Global
    EBITDA   EBITDA
    (3 Segments)    
Michael J. Irwin Executive Vice President, Strategic Development Segment ROIC Global
    EBITDA   EBITDA
    (3 Segments)    
Graham P. Milner Executive Vice President, Global Development, Chief Branding Officer Segment Segment Global
    EBITDA EBITDA EBITDA
    (Americas) (3 Segments)  
Michael L. Freeman Division President, the Americas Segment Gross Global
    EBITDA Margin EBITDA
    (Americas) (Americas)  
William B. Noble Managing Director, Europe Segment Gross Global
    EBITDA Margin EBITDA
    (Europe) (Europe)  

The following table sets forth the minimum and maximum amounts for the Gross Margin, ROIC and Global EBITDA performance measures applicable for the Company’s fiscal year 2008 Performance Incentive program together with actual results for fiscal year 2008 with respect to each such performance measure:

Performance Measure    Minimum for FY 2008
Performance
Incentive Program
   Maximum for FY 2008
Performance Incentive
Program
   Actual FY 2008
Gross Margin (Americas)       47.69 %            48.19 %          45.27 %   
Gross Margin (Europe)   51.18   51.68   50.72
ROIC   18.75   19.25   15.50
Global EBITDA1 $ 52,437,000   $ 63,237,000   $ 46,546,000  
  1. The maximum Global EBITDA amount is an approximate amount calculated by reference to a formula that would have resulted in a maximum payout of bonus to all employees of the Company under the third level of the Performance Incentive program. The actual Global EBITDA amounts for fiscal years 2008 and 2007 equal the Company’s earnings for each year on a consolidated basis before interest, taxes, depreciation and amortization and before the expense of bonus payouts under the third level of the Company’s Performance Incentive program.

The following table sets forth the minimum and maximum Segment EBITDA results for the first level under the Company’s Performance Incentive program for each of the Company’s reporting segments and the actual fiscal year 2008 results as a percentage of the actual fiscal year 2007 results:

Performance Measure Minimum for FY 2008
(as % of 2007 Actual)
   Maximum for FY 2008
(as % of 2007 Actual)
   Actual FY 2008
(as % of 2007 Actual)
Segment EBITDA (Americas)      97.9 %          97.9 %         77.9 %   
Segment EBITDA (Europe)1   100 %   112.3 %   122.9 %
Segment EBITDA (Asia-Pacific)   100 %   117.8 %   135.3 %
  1. Gross Margin (Europe) percentages are based on the Europe segment’s results reported in U.S. dollars. Bonus payouts for Mr. Noble are calculated based on results reported in pounds sterling.

Achievement of the maximum levels for Segment EBITDA, Gross Margin, ROIC and Global EBITDA are intended to be attainable through the concerted efforts of all management teams working in their own regions and areas of responsibility and for the Company as a whole. Use of the same Performance Incentive program performance measures for all employees over many years has served to focus the entire Company on steady growth of quality earnings.

Based on the Company’s performance for fiscal year 2008 and the relative attainment of each of the performance measures under the Company’s Performance Incentive program, the Committee approved the calculation of NEO incentive award payouts, including the calculated payout for the CEO. The calculated incentive award payout for Mr. Ridge was $111,280, or 20% of his annual opportunity amount. Mr. Ridge expressed his view to the Committee that the overall performance of the Company was so far below the goals and expectations for the Company established at the beginning of the fiscal year that he would waive payment of his entire calculated payout. The committee, respecting Mr. Ridge’s decision, did not award the calculated payout to Mr. Ridge under the Company’s Performance Incentive program for fiscal year 2008. Mr. Ridge’s waiver of the calculated payout is not a deferral. He has no future right to receive a fiscal year 2008 Performance Incentive program payout.

On October 14, 2008, the Committee approved payment of the following incentive bonus amounts for fiscal year 2008 performance:

Executive Officer    Title    FY2008 Annual
Incentive
Opportunity
(As % of Base
Salary)
   FY2008 Actual
Bonus
(As % of Base
Salary)
   FY2008
Bonus Paid
($)
Garry O. Ridge Chief Executive Officer      100 %         0 %       $ 0     
Jay Rembolt Vice President, Finance and Chief Financial Officer   50 %   10 % $ 19,156  
Michael J. Irwin Executive Vice President, Strategic Development   60 %   12 % $ 33,419  
Graham P. Milner Executive Vice President, Global Development, Chief Branding Officer   60 %   0 % $ 0  
Michael L. Freeman Division President, the Americas   60 %   0 % $ 0  
William B. Noble1 Managing Director, Europe   60 %   18 % $ 65,480  
  1. Mr. Noble’s bonus has been converted from pounds sterling at an average annual exchange rate for fiscal year 2008 of $2.0059 per pound.

To provide an example of the application of the Company’s Performance Incentive program to one of the NEOs, Mr. Rembolt’s bonus payout for fiscal year 2008 was computed as follows:

Mr. Rembolt’s aggregate bonus payout was the sum of the payouts under each of the three levels of the Company’s Performance Incentive program, or $19,156.

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