Serving Agents with a Full Range of Products. By meeting our agents
needs, we win an average of 16.7 percent of premiums in agency
reporting locations that have represented us for 10 or more years.
To increase that share and help diversify their revenue sources, we are
expanding our product offerings.
We have developed personal lines automation for more states and
refined our rates, attracting agencies that previously marketed only our
commercial products. An additional 133 agencies gained the ability in
2009 to cross-serve commercial clients who already know about
Cincinnati's superior claims service.
In just two years of writing excess and surplus lines we have expanded
product availability to include excess casualty in addition to general
liability, property and dozens of classes of professional errors and
omissions insurance.
Recent additions to our commercial product portfolio include
Educational Institution Legal Liability and Internet Security, both
available as endorsements to our Blue Chip Policy for directors and
officers. New commercial package endorsements include Internet
Liability Coverage and Utility Services with Overhead Transmission and
Distribution Line Coverage - Direct Damage and Time Element, which
is incorporated into two new coverage bundles, the CinciPlus®
Commercial Property Power XCM® and XC+®. In 2010, our new Target
Markets area is forming to identify specific commercial classes of
business for which we will develop expertise, tailored coverage and
marketing support.
Cincinnati is the 24th largest of approximately 2,000 U.S. property
casualty insurers based on 2008 direct premiums. According to
A.M. Best data, our market share is 0.9 percent of industry premiums,
indicating plenty of room to grow. Other direct written premium
rankings and market shares: Commercial multiple peril - 12th place
and 3 percent; commercial auto - 16th place and 1.5 percent; workers
compensation - 23rd place and 0.9 percent; homeowners multiple
peril - 25th place and 0.5 percent.