Multi-market Strategies Company Profile
   

Technologies That Transform | Power | Interface & Logic | Operations | Sales & Marketing

Keith Jackson
Executive Vice President & General Manager
Analog, Mixed Signal & Non-Volatile Memory Products


     The e-world is here. Or maybe it’s the i-world. Electronics. Information. They go hand-in-hand. How we finally choose to define the transformation of our world will depend on whether you define it by the electronics that make it happen or the information that it brings. The one certainty in this uncertain world is the proliferation of Fairchild Semiconductor’s technologies. If the e-world had a backbone, we’d be the vertebrae.
     The enabling power behind the silicon fabric of millions of motherboards and backplanes is the combination of analog, mixed signal, power, interface, logic, discrete and non-volatile memory technologies made by Fairchild. Think of them as tools. Want this specific function? Choose that specific technology. Need to create a function? We’ll design the silicon solution to make it happen.
     In the standards-driven world of semiconductors, Fairchild technologies allow designers to develop unique functionality from one system to another. Today’s design engineers are transforming the world. Fairchild’s multi-market technologies are their tools.
     Fairchild coined the term multi-market. It means that we offer a broad portfolio of semiconductor products delivering similar functionality to a multiple number of markets. Our products end up in uncountable applications ranging from consumer electronics, Internet hardware and wireless communications to information appliances and power supplies. We call it good business; you can think of it as diversifying our growth opportunities.
     Fairchild’s business objective has been clear from the start—to continue to be the world’s leading supplier of high-performance multi-market semiconductors to a planet hungry for smaller, faster and more efficient products. From cell phones, digital cameras, power supplies and global positioning systems to PCs, battery chargers, backplanes and servers, Fairchild’s semiconductors are there.

QUESTION: How is Fairchild positioned for high growth?

ANSWER: Fairchild’s full-time commitment to serving multiple markets means that we’re using our across-the-board design, process, manufacturing and service expertise in analog, mixed signal, interface, logic, power and non-volatile memory technologies to our customers’ advantage. There are few, if any, companies with Fairchild’s ability to synergistically integrate these technologies so completely, enabling us to develop innovative solutions faster and more cost-effectively than the competition. We have the product base, the market presence, the manufacturing power and the breadth of expertise to address all market needs with increased efficiency, lower cost and better service.

QUESTION: What is the key to Fairchild’s product strategy?

ANSWER: Fairchild pioneered the multi-market business model, which relies heavily on leveraging technology development into many different applications. We develop innovative technologies for specific system functions, and then sell those same products to major electronics customers for products in different end markets. This approach increases our R&D leverage, which enhances our profitability. This also helps us build long term markets for our products, increasing our growth opportunities.

Dr. Deok Jung Kim
Senior Vice President
& General Manager,
President of Fairchild Korea
Semiconductor Ltd.

Technologies That Transform | Power | Interface & Logic | Operations | Sales & Marketing

   
Multi-market Strategies Company Profile