DIRECTV U.S.

Business Description

DIRECTV is the world’s leading provider of digital satellite television entertainment. As of year-end 2000, DIRECTV served more than 9.5 million customers, making it the third-largest multi-channel entertainment provider in the United States. With its industry-leading monthly average revenue per user (ARPU) of $59 at year-end 2000, DIRECTV generated more than $4.7 billion in revenues in 2000—a 38-percent increase over 1999—and $151 million in EBITDA.

Key Strategies

Continue to acquire new customers at a rapid pace
Increase ARPU through roll-out of new interactive and broadband services
Provide bundled video/broadband services with Telocity™ and DIRECWAY™
Provide world-class customer service; maximize customer loyalty; reduce customer churn

Major Accomplishments

Acquired a record 1.8 million new high-power customers while bringing the total number of DIRECTV customers to more than 9.5 million
Completed the conversion of 1.5 million PRIMESTAR By DIRECTV customers to the high-power DIRECTV® service and closed the PRIMESTAR business six months ahead of schedule
Introduced its first two interactive/enhanced TV services
Launched DIRECTV INTERACTIVE™ Powered by Wink® service, reaching approximately two million DIRECTV customers by year-end
Introduced DIRECTV™ Receiver with TiVo® service
Completed distribution/marketing alliance with Blockbuster, Inc.
Increased availability of local programming to 41 markets, representing more than 60 percent of U.S. television households
Completed acquisition of Telocity, Inc.—a company that offers broadband data services via digital subscriber lines (DSL)—in April 2001
Generated average monthly revenue per customer of $59 at year-end 2000—the highest of all multi-channel video providers













DIRECTV Latin America

Business Description

DIRECTV Latin America is the leading regional multi-channel entertainment provider in Latin America, serving more than 1.3 million customers in 27 countries at year-end 2000. DIRECTV Latin America generated monthly average revenues from programming of $36 per subscriber as of year-end 2000; additional monthly revenues are earned from equipment rental and activation fees. In addition, the DIRECTV businesses in Latin America generated more than $541 million in revenue—a 72-percent increase over 1999—and negative EBITDA of $171 million. DIRECTV Latin America is currently a partnership of HUGHES (78-percent ownership) and Darlene Investments, LLC, an affiliate of the Cisneros Group (22-percent ownership).

Key Strategies

Continue to differentiate service through exclusive programming, new interactive services, and comprehensive sports and local programming
Continue to acquire new customers at a rapid pace
Strengthen distribution channels
Improve customer service; maximize customer loyalty; reduce customer churn
Restructure ownership of key local operating companies to improve operational efficiencies

Major Accomplishments

Added a record 501,000 net new subscribers—a 57-percent increase over the number added in 1999—bringing the total number of subscribers to over 1.3 million
Acquired exclusive broadcast rights in Argentina, Chile, Colombia, Mexico, Uruguay and Venezuela for the 2002 and 2006 FIFA World Cup™ competitions
Announced agreement to restructure the local operating company in Argentina to increase operational control
Introduced the DIRECTV Interactive™ service in Brazil, including weather, games and banking applications














Hughes Network Systems

Business Description

Hughes Network Systems (HNS) is the world’s largest provider of satellite-based private business networks, with an installed base of more than 350,000 very small aperture terminal (VSAT) systems in more than 85 countries. It is also a leading supplier of DIRECTV™ Receiver equipment and broadband terrestrial wireless access equipment. HNS pioneered the development of high-speed satellite Internet access services, which it markets under the DirecPC® and DIRECWAY™ brands. In 2000, HNS shipped its six millionth DIRECTV Receiver, generated revenues exceeding $1.4 billion and closed the year with a backlog of more than $1.2 billion—a 24-percent increase over 1999.

Key Strategies

Lead HUGHES’ entry into next-generation broadband products and services
Aggressively expand subscriber base for broadband-by-satellite Internet access
Rapidly deploy DIRECWAY™ two-way broadband services
Maximize sales through Powered By DIRECWAY/DirecPC® Internet access distribution agreements with DIRECTV, AOL, Pegasus, Earthlink, Juno and other strategic partners
Increase service focus; introduce new multimedia value-added services—such as interactive distance learning, micro-advertising and high-speed corporate Internet/intranet access—for DIRECWAY enterprise customers globally
Continue development of Spaceway™, the next-generation broadband satellite platform, which is scheduled to begin service as early as 2003

Major Accomplishments

Established DIRECWAY/DirecPC marketing agreements with DIRECTV, Earthlink, Juno and Pegasus, thus securing distribution through the largest U.S. satellite television service and three of the four largest Internet service providers. This expanded the product’s market access to a combined base of over 45 million existing U.S. subscribers of television and Internet services
Launched AOL Plus Powered by DirecPC®
Ended year with over 50,000 U.S. DirecPC customers
Began shipping award-winning two-way broadband satellite terminals to consumer and small office/home office (SOHO) markets
Shipped more than three million DIRECTV Receivers, bringing total number to more than six million
Increased backlog of VSAT enterprise customers by 24 percent over 1999
Signed a five-year VSAT network services agreement with ExxonMobil for approximately 14,000 gas stations
Increased restaurant sector penetration with wins at Jack-in-the-Box, Outback Steakhouse and Donatos
Captured major international contracts with Visa International in the Americas; Lawson’s convenience stores in Japan; ChinaCast, China Radio and Worthop in China; United Screens and Community Media in Germany; Healthtrack in the United Kingdom; and Banco do Brasil in Brazil











PanAmSat

Business Description

PanAmSat Corporation is a world leader in satellite services. PanAmSat owns and operates the world’s largest geostationary satellite network. It had 20 spacecraft in orbit at year-end 2000, with plans to expand to 22 satellites by year-end 2001. PanAmSat ended 2000 with more than $1 billion in revenues, a backlog of approximately $6 billion, and EBITDA margins of 68 percent. PanAmSat also introduced its NET-36™ Internet Broadcast Network, signing key agreements with multiple last-mile broadband service providers. HUGHES owns 81 percent of PanAmSat, which is publicly traded on the Nasdaq under the ticker symbol "SPOT."

Key Strategies

Continue comprehensive expansion and back-up plan with the 2001 launches of PAS-10 and Galaxy IIIC to bring total number of satellites to 22
Expand customer base of core video and telecommunications services through introduction of new value-added services
Develop strategic alliances and partnerships, and pursue new market opportunities—in Mexico through the PanAmSat de México alliance with a Grupo Pegaso affiliate, and in Brazil, India and China
Continue to expand NET-36 service
Continue network build-out
Develop relationships with additional content and last-mile providers

Major Accomplishments

Ended year with backlog of approximately $6 billion
Won key contracts from customers including The Walt Disney Company’s family of television channels; HBO; Turner Broadcasting System, Inc.; Lifetime Entertainment Services; and Hughes Network Systems
Launched four new satellites as part of comprehensive expansion and back-up plan
Obtained authorization from the Australian Communications Authority to use an orbital slot over the Pacific
Commercially launched NET-36 service
Signed alliances with last-mile providers including Excite@Home, Qwest, Bell South and DIRECWAY/DirecPC to provide Internet streaming services via NET-36