PPT Slide
Cinepolis and Cinemark have more than 55% market share:
operations in 47 cities in the country
150 Cinema Theaters complexes
Advertising market for the movie theaters: valued at over US$ 40 million: a direct media that does not compete with TV and radio.
These rights without entry cost for CIE, include:
Marketing of cine-minutos
exploitation of promotional and advertising spaces
Promotion of special events in the movie theaters
Cine-minutos An Alternative Advertising Channel