Board of Directors

Richard L. Markee Chairman of the Board and Chief Executive Officer B. Michael Becker Director Catherine Buggeln Director John H. Edmondson Director David H. Edwab Director

John D. howard Director Dougkas R. Korn Director Richard L. Perkal Director Beth M. Pritchard Director Katherine Savitt-Lennon Director

Management Team

Richard L. Markee Chairman of the Board and Chief Executive Officer Anthony N. Truesdale President and Chief Merchandising Officer Michael G. Archbold Executive Vice President, Chief Operating Officer and Chief Financial Officer James M. Sander, ESQ. Vice President, General Counsel and Corporate Secretary Louis H. Weiss Chief Marketing Officer Marcia Furst Vice President, Retail Gary Johnson Vice President, Loss Prevention

Doug Jones Vice President, Merchandising John Kirk Vice President, Chief Information Officer Cosmo La Forgia Vice President, Finance David Morrison Vice President, Scientific and Regulatory Affairs Michael Simon Vice President, Human Resources Richard Tannenbaum Vice President, Supply Chain Management Thomas A. Tolworthy Vice President, Corporate Strategy and Business Development Joseph Weiss Vice President, Corporate Brands

Annual Meeting

Wednesday, June 2, 2010 at 10AM
Homewood Suites, Edgewater, NJ
225 River Road
Edgewater, NJ 07020-1433
Phone: 201-941-5702

Registrar and Transfer Agent

Bank of New York Mellon
BNY Mellon Shareowner Services
P.O. Box 358015
Pittsburgh, PA 15252

Independent Auditors

Deloitte & Touche LLP
Two World Financial Center
New York, NY 10281-1414

Primary Investor Relations Contact

Ian Lee
Phone: 201-624-3611
E-mail: ir@vitaminshoppe.com

NYSE: VSI

VITAMIN ANGELS - OPERATION 20/20
Vitamin Angels is a non-profit organization dedicated to providing vital nutrition in the form of supplements to developing countries, communities, and individuals in need. Their Operation 20/20 was initiated to help eradicate childhood blindness across the world due to VAD - vitamin A deficiency. The Vitamin Shoppe raised more than $500,000 in donations for this cause and also supports Vitamin Angels through additional in-kind donations. Vitamin Angels network can be found online at www.vitaminangels.org.