Board of Directors

Richard L. Markee Executive Chairman, Chairman of the Board Catherine Buggeln Audit Committee, Compensation Committee David H. Edwab Audit Committee, Compensation Committee, Lead Director Richard L. Perkal Director Katherine Savitt-Lennon Nomination & Governance Committee

B. Michael Becker Audit Committee John H. Edmondson Audit Committee, Nomination & Governance Committee Dougkas R. Korn Director Beth M. Pritchard Compensation Committee, Nomination & Governance Committee Anthony N. Truesdale Chief Executive Officer

Management Team

Richard L. Markee Executive Chairman, Chairman of the Board Anthony N. Truesdale Chief Executive Officer Michael G. Archbold President and Chief Operating Officer Brenda M. Galgano Executive Vice President, Chief Financial Officer James M. Sander, ESQ. Vice President, General Counsel and Corporate Secretary Louis H. Weiss Chief Marketing Officer Brian Bootay Vice President, Real Estate Marcia Furst Vice President, Branded Customer Experience Doug Henson Senior Vice President, Retail

Gary Johnson Vice President, Loss Prevention Doug Jones Senior Vice President, Merchandising John Kirk Vice President, Chief Information Officer Daniel Lamadrid Vice President, Controller David Morrison Vice President, Scientific and Regulatory Affairs Michael Simon Vice President, Human Resources Richard Tannenbaum Vice President, Supply Chain Management Joseph Weiss Vice President, Corporate Brands

Annual Meeting

Wednesday, June 1, 2011 at 10:00 am
Sheraton Lincoln Harbor Hotel
500 Harbor Boulevard
Weehawken, NJ 07086
201-617-5600

Registrar and Transfer Agent

Bank of New York Mellon
BNY Mellon Shareowner Services
P.O. Box 358015
Pittsburgh, PA 15252

Independent Registered Public Accounting Firm

Deloitte & Touche LLP
Two World Financial Center
New York, NY 10281-1414

Primary Investor Relations Contact

Susan McLaughlin
Phone: 201-624-3611
E-mail: ir@vitaminshoppe.com

NYSE: VSI

VITAMIN ANGELS
The Vitamin Shoppe has raised more than $1 million in donations for this cause since 2007 and supports Vitamin Angels through additional in-kind donations. Vitamin Angels is a non-profit organization dedicated to reducing child mortality worldwide by advancing availability, access and use of essential micronutrients, especially Vitamin A, to newborns, infants and children under five. In 2010, Vitamin Angels connected over 24,000,000 children in 43 countries, including the US, with the vital nutrients they need as a foundation for good health. www.vitaminangels.org

NATIONAL MULTIPLE SCLEROSIS SOCIETY
The Vitamin Shoppe is a corporate partner of the National Multiple Sclerosis Society and shares in the vision of moving us all closer to a world free of MS. The Vitamin Shoppe and its employees embrace this vision through event sponsorship, product donations, and the support of more than 15 cycling and walk teams across the United States. "Team Vitamin Shoppe" is proud to be a part of Bike MS and has nearly 200 participants in a dozen states. These teams raise money and participate in local Bike MS and Walk MS events to help increase awareness and raise donations for this worthy cause. The Vitamin Shoppe is the presenting sponsor of the "Bike MS: Coast the Coast" ride in New Jersey, and is also a sponsor of Bike MS: New York City. All customers are invited to join the members of "Team Vitamin Shoppe" by making a donation, volunteering at an event, or participating in a ride or walk with their local store team. More information can be found at www.teamvitaminshoppe.com or on the National MS Society website: www.nationalmssociety.org