Focused Marketing Initiatives
“Customers First” service promise
- Largest deposit share in 7 of 20 communities served
- Top 3 deposit share in 12 of 20 communities served
- Market share growth outpaced total market growth in 10 of the 20 markets served
- Ranks #2 in aggregate total deposits for the 20 communities served
Hispanic marketing initiatives target a rapidly growing population
- 2000 Census: Growth in the Hispanic population
- 34% for the State of California
- 72% in Riverside County, 66% in San Bernardino County
Sources: California Department of Finance, Demographic Research Unit and California State Census Data Center