McCORMICK & COMPANY 2007 ANNUAL REPORT
McCORMICK & COMPANY 2007 ANNUAL REPORT |
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Consumer Business From locations around the world, our consumer brands reach nearly 100 countries. |
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| Customers: | A variety of retail outlets that include grocery, mass merchandise, warehouse clubs, discount and drug stores, served directly and indirectly through distributors or wholesalers. | ||
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| Products: | Spices, herbs, extracts, seasoning blends, sauces, marinades and specialty foods. Both branded and private label products are supplied. | ||
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| Market position: | A 40 to 70% market share in primary markets. As the category leader, can more efficiently develop and support our brands. |
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| Competitors: | More than 250 other brands in U.S. and more in international markets. Some are owned by large food manufacturers, while others are supplied by small privately owned companies. |
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| Growth: | Developing innovative products, increasing marketing effectiveness, expanding distribution and acquiring leading brands and niche products. | ||
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Industrial Business We provide a wide range of products to multi-national food manufacturers and restaurants. |
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| Customers: | Food manufacturers and the food service industry. Food service customers are supplied both directly and indirectly through distributors. | ||
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| Products: | Seasoning blends, natural spices and herbs, wet flavors, coating systems and compound flavors. | ||
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| Market position: | A leading supplier to many of the large multi-national food manufacturers and restaurants. Have one of the broadest ranges of flavor solutions in the industry and expertise in sensory, culinary and other areas. | ||
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| Competitors: | Tend to specialize in one or several ranges of products. Some competitors are publicly held flavor companies, while others are small privately owned firms. | ||
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Growth: |
Supporting the global expansion of customers, building current and new strategic partnerships, developing consumer-preferred, value-added products. | ||
McCormick & Company 2007 Annual Report 17 |
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