For over a century, Target Corporation has created value for our guests by
offering financial services and products
that include proprietary credit cards, the Target Visa card and an array
of unique store-branded gift cards.
These cards strengthen the relationships we enjoy with our retail guests, provide them with attractive payment alternatives and savings opportunities and contribute to our overall revenue and earnings growth.
During 2002, we continued to
invest in our proprietary credit card and
gift card programs at all three of our divisions, reflecting our commitment to
make shopping at Target, Mervyns and Marshall Fields
more convenient, more exciting and more rewarding. Additionally, Target Financial
Services enhanced the shopping experience for millions of our guests — by providing
broader utility and financial flexibility, improved loyalty programs, and the
promise of smart chip technology — through the continued roll-out of our Target
Visa card. By year-end, we had issued nearly nine million Target Visa cards,
had reached nearly four billion dollars in Target Visa receivables and
had begun piloting the use of electronic
coupons to provide additional savings to our Target Visa cardholders. As
we further leverage the capabilities
of the smart chip, our knowledge
of our guests shopping preferences and our vendor partnerships, we expect
to deliver even greater value to our guests in the future through customized
promotional offers.
Going forward, we remain
committed to offering financial services
and products that are valuable to our guests and contribute meaningfully
to our growth in sales and profitability.
While we are excited about the opportunities for electronic coupons and other potential smart chip applications, we continue to manage our credit card operations with the discipline and conservatism that have been our hallmarks for decades. We believe that our experience in financial services and our proven track record of performance position us well
to provide substantial benefits to
our guests and superior returns to
our shareholders in the years ahead.