Table of Contents
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Safe Harbor Disclaimer and Reg G
Oakley - A World Brand
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Strategic Overview
2002 Product Mix
Key Growth Drivers
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New Eyewear 2003
New Eyewear 2003
New Eyewear 2003
New Eyewear 2003
New Eyewear 2003
New Eyewear 2003
Key Growth Drivers
Apparel Strategy
2003 Apparel
2003 Apparel
2003 Apparel
Key Growth Drivers
Footwear Strategy
Footwear Spring 2003
Footwear Fall 2003
Basketball Fall 2003
Golf Footwear Expansion
Key Growth Drivers
Prescription Eyewear Growth
Prescription Launch Spring 2003
Summer 2003 Watch Launch
Key Growth Drivers
Strategic Distribution Initiatives
Department Store Initiatives
Oakley Retail Expansion
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Iacon – Sunglass Specialty Stores
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Key Growth Drivers
Strategic Marketing Initiatives
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Direct Mail Campaigns
Current Media Placements
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Financial Overview
2002 Highlights
First Quarter 2003 Highlights
Worldwide Net Sales
International Net Sales
2003 Product Gross Margins
Strong Balance Sheet
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