Strategic Distribution Initiatives
The Oakley Premium Dealer program continues to drive sales to retailers offering the broadest selection of Oakley products - approximately 5,000 OPD doors for spring ‘03
Aggressive expansion of shelf space with large regional and national mall-based customers including Macy’s, Parisian, Dillard’s, Marshall Field’s, Carson’s and Galyan’s
Three year commercial agreement with Sunglass Hut - through 2004 – with incentives for Hut to maintain a minimum 15% share volume for Oakley
Accelerated expansion of Oakley company owned retail concepts, including additional “O Stores”, “Vaults” and Iacon specialty sunglass stores