Strategic Marketing Initiatives
Extend the reach of our marketing efforts to build the Oakley brand across all categories
Build custom marketing programs for key accounts, Oakley Premium Dealers and Sunglass Hut to drive consumer pull-through
Vertically align our marketing programs (advertising, direct marketing and public relations) to drive immediate sales during key selling periods
Leverage www.oakley.com as a marketing tool to drive consumer enthusiasm, promote the dealer locator and build direct sales
Expand e-marketing through Oakley War Room News