Direct Mail Campaigns
Total quantity for the year is expected to be 8 million pieces, including 1.2 million 16-page Sunglass Hut catalog and 1.2 million OPD 24-page consumer catalog
Seasonal mailers include 800,000 each in March, May, August and November
Specific mailers for surf, golf, sunglasses, Oakley retail openings, apparel, watch and Rx throughout the year