Growth Strategies - Price
- Focus on most profitable segments
- Small Group (MCR: under 75%)
- Adopt maximize total profits (vs. margin) philosophy
- Reevaluate actuarial loads vs. competition
- Cover all price points
- Middle Market (50-500) (MCR: 80-81%)
- Increase pricing flexibility - preferred account program
- Adopt maximize total profits philosophy
- Reevaluate area and industry rating
- Large Case Market (500+) (MCR: 86-87%)
- Continued pricing discipline
- Use new products to limit renewal increase