// BEGIN:  QuickMenuPro Menu

	dqm__maindesc0 = "Annual Report 2008"
	dqm__url0 = "default.htm"
	dqm__subdesc0_0 = "Table of Contents"
	dqm__url0_0 = "jc_penney-ar2008_0002.htm"

	dqm__maindesc1 = "Message to Our Stockholders"
	dqm__url1 = "jc_penney-ar2008_0004.htm"

	dqm__maindesc2 = "Accelerate, Maintain & Moderate"
	dqm__url2 = "jc_penney-ar2008_0006.htm"
	dqm__subdesc2_0 = "Accelerate"
	dqm__url2_0 = "jc_penney-ar2008_0006.htm"
	dqm__subdesc2_1 = "- Style. Quality. Price."
	dqm__url2_1 = "jc_penney-ar2008_0006.htm"
	dqm__subdesc2_2 = "- jcp.com"
	dqm__url2_2 = "jc_penney-ar2008_0007.htm"
	dqm__subdesc2_3 = "- JCP Rewards"
	dqm__url2_3 = "jc_penney-ar2008_0007.htm"
	dqm__subdesc2_4 = "- Sephora inside JCPenney: A beautiful relationship"
	dqm__url2_4 = "jc_penney-ar2008_0008.htm"
	dqm__subdesc2_5 = "Maintain"
	dqm__url2_5 = "jc_penney-ar2008_0009.htm"
	dqm__subdesc2_6 = "- American Living: The largest brand launch in Company history"
	dqm__url2_6 = "jc_penney-ar2008_0009.htm"
	dqm__subdesc2_7 = "- Opportunity leads to innovation, and newness keeps customers excited"
	dqm__url2_7 = "jc_penney-ar2008_0010.htm"
	dqm__subdesc2_8 = "- Discover our top national and private brands"
	dqm__url2_8 = "jc_penney-ar2008_0012.htm"
	dqm__subdesc2_9 = "- Customers vote JCPenney No. 1 department store in customer service"
	dqm__url2_9 = "jc_penney-ar2008_0014.htm"
	dqm__subdesc2_10 = "- CustomerFIRST"
	dqm__url2_10 = "jc_penney-ar2008_0015.htm"
	dqm__subdesc2_11 = "- JCPenney C.A.R.E.S."
	dqm__url2_11 = "jc_penney-ar2008_0016.htm"
	dqm__subdesc2_12 = "Moderate"
	dqm__url2_12 = "jc_penney-ar2008_0018.htm"
	dqm__subdesc2_13 = "- Balancing growth and the demands of the current environment"
	dqm__url2_13 = "jc_penney-ar2008_0018.htm"

	dqm__maindesc3 = "Corporate & Stockholder Information"
	dqm__url3 = "jc_penney-ar2008_0020.htm"
	dqm__subdesc3_0 = "Board of Directors & Executive Board"
	dqm__url3_0 = "jc_penney-ar2008_0020.htm"
	dqm__subdesc3_1 = "Financial Highlights"
	dqm__url3_1 = "jc_penney-ar2008_0021.htm"
	dqm__subdesc3_2 = "Stockholder Information"
	dqm__url3_2 = "jc_penney-ar2008_0022.htm"
	dqm__subdesc3_3 = "WINNING TOGETHER Principles"
	dqm__url3_3 = "jc_penney-ar2008_0024.htm"

// END:  QuickMenuPro Menu