Heavy duty sales increases of $3.1 million, or 8.7%, reflect the
full year impact of gaining exclusivity at a major mass mer-
chandiser. Sales of hearing aid batteries decreased $3.3 mil-
lion, or 7.6%, primarily as the result of planned inventory
reduction at several professional and retail distribution
accounts, a reduction in promotional programs, and softness
in the hearing aid device market.
Our profitability increased $17.5 million, or 22.5%, to $95.3
million in fiscal 2000 from $77.8 million the previous year.
This increase was primarily attributed to sales volume increases,
improved gross profit margins and operating expenses that
decreased as a percentage of sales. The improvement in
gross profit margins was primarily the result of previously
announced cost rationalization initiatives and a shift in product
mix. Operating expenses decreased as a percentage of sales
primarily reflecting a gain recognized on the sale of certain
camcorder battery assets and corresponding license to utilize
the Rayovac trade name offset by higher promotional and
distribution expenses.
Latin America
(Dollars in millions)
1999
2000
Revenue from external customers
$19.3
$112.2
Profitability
3.5
20.3
Profitability as a % of net sales
18.1%
18.1%
In August 1999, we acquired the consumer battery business of
ROV Limited in Latin America. ROV Limited was our cus-
tomer before the acquisition. Total revenue for the region for
fiscal 1999 includes two months of sales for the Latin
American business and ten months of sales to ROV Limited as
an external customer. The fiscal 1999 and fiscal 2000 sales in
the region are predominantly heavy duty batteries.
The sales growth in Latin America primarily reflects the full
year impact of the Latin America business, new distribution in
Mexico, Central America, and the southern region of South
America, price increases in certain countries implemented in
the second quarter, and distribution of alkaline batteries and
lighting products in mass merchandiser chains.
Our profitability was $20.3 million, which was 18.1% of net
sales for fiscal 2000. Our operating expense in Latin America
was lower, as a percent of sales, than in North America. This
difference is attributed primarily to spending less in marketing
and advertising as a result of selling less alkaline and more
heavy duty batteries.
Europe/ROW
(Dollars in millions)
1999
2000
Revenue from external customers
$64.2
$52.8
Profitability
9.9
6.1
Profitability as a % of net sales
15.4%
11.6%
Our revenue from external customers decreased $11.4 mil-
lion, or 17.8%, to $52.8 million in fiscal 2000 from $64.2
million the previous year due primarily to the impacts of
currency devaluation, the exit of certain private label alkaline
battery business in Europe, the termination of certain non-
performing foreign distributors, and sales volume softness
in Europe negatively impacting our hearing aid and watch bat-
tery business.
Our profitability decreased $3.8 million, or 38.4%, to $6.1
million reflecting the impact of currency devaluation and
higher operating expenses as a percentage of sales partially
offset by a favorable shift in product mix away from our lower
margin private label alkaline battery business.
Corporate Expense.Our corporate expense increased $4.2
million, or 14.9%, to $32.4 million in fiscal 2000 from $28.2
million the prior year. These increases were primarily due to
increased travel expense, higher legal fees primarily attributa-
ble to our patent infringement lawsuit, higher professional
expenses, and increased research and development expenses.
As a percentage of total sales, our corporate expense was
4.7% compared to 5.1% in the previous year.
Special Charges.In fiscal 2000, we recorded no special
charges.
In fiscal 1999, we recorded special charges of $8.1 million in
addition to the $1.3 million recorded in cost of sales. The $8.1
million includes (1) $2.5 million associated with restructuring
the organization to streamline and better serve global markets
and operating efficiencies, (2) $2.1 million associated with the
termination of non-performing foreign distributors and exiting
the respective territory, (3) $1.9 million of cost associated
with the previously announced closing of our Appleton,
Wisconsin plant and its consolidation into our Portage,
Wisconsin facility, (4) $0.8 million of cost associated with the
closing of our Newton Aycliffe, United Kingdom, facility, and
(5) $0.8 million of one-time expenses associated with the
Latin American acquisition.
Managements Discussion and Analysis of Financial Condition and Results of Operations
Rayovac Corporation and Subsidiaries