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CAREER AGENCY

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Servicing an Underserved Market
Through our Career Agency, Universal
American has seized an opportunity to grow
in a traditionally underserved market: the
middle-income self-employed in the United
States and Canada.
Once again, it is an opportunity driven by
changing demographics. The number of
self-employed persons in the United States
is currently over 17 million, and growing.
Our focus on the small cities and rural areas
of this market has been a key to our success,
as it is the segment with the greatest need
for affordable insurance products.
Furthermore, the aging of the baby boomer
generation and the tendency for self-employment
to increase with age give Universal
American the added opportunity to cross-sell
our senior market insurance products. As our
Career Agency sells only Universal American
products, agents are able to assess the ongoing
needs of these clients and sell a variety of our
products to them.
Our strategic acquisition in 1999 of the
Career Agency sales force of Pennsylvania
Life and PennCorp Life of Canada has
allowed us to build this area of business
into a thriving, vital part of the Universal
American family.
Growing Stronger from Within
In 2000, our Canadian operation continued
its outstanding performance as measured by
growth and profitability.
In the United States, we have reorganized our
marketing to Career Sales agents, giving regional
sales offices major incentives to increase manpower.
The result: a 25-30% increase in personnel.
This will, no doubt, result in increased sales.
Along with recruiting, there has been a greater
effort placed on training. Our job has been
made easier by the increased collaboration
among the regions. The sharing of knowledge,
talent and resources has resulted in a sense of
shared success and working toward a common
goal. We expect our continued focus on
recruitment and training of agents to bring
even further success in 2001.
Finally, in accordance with our strategic plan,
the Career Agents have begun to prove their
ability to sell senior market products to current
policyholders as well as to new customers. We
have shown initial success with long term care
products, and have made major inroads in the
selling of senior life insurance.
Career Agency Highlights
- Underserved self-employed market represents
unique opportunity in the U.S. and Canada
- Career Agency system sells only Universal
American products
- Cross-selling opportunity to 400,000
policyholders
- Particular strength in Canada
- $23 million in new business revenues in 2000
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