Driving Sales Via the Web

    The final piece of the strategic plan involves leveraging AutoNation's leadership in e-Commerce. The "AutoNation e-Commerce Network" of AutoNation dealerships and dealer subscribers is used to strike strategic relationships with major e-Commerce players. These relationships drive sales and increase the efficiency of AutoNation's vast e-Commerce infrastructure.

    For example, the AutoNation e-Commerce Network sells sales leads to more than 1,800 "dealer subscribers" who take advantage of AutoNation's buying power to receive high-quality leads from major consumer portals such as Microsoft's MSN Carpoint, the Web's most popular car-shopping site, and America Online, the Web's largest Internet community. In fact, Carpoint selected AutoNation this year to be its primary marketer and distributor of sales leads, entrusting AutoNation with the job of ensuring Carpoint's six million monthly visitors can reach dealers. Meanwhile, AutoNation will continue to receive sales leads from its company-operated web sites, including AutoNation.com, which features more than 100,000 new and used cars and light trucks, the Web's largest retail inventory of vehicles.

    Innovation through new sales channels and growth through traditional ones.

    Exactly what you would expect from a diversified specialty retailer. This is AutoNation.










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