SOA: Starts to Get Real

• On the Bus today

  • Gillette, SBC, BAA, Ameriquest, Hollywood Video

• Influence status

  • Media aggressively seeking Sonic for comment on SOA, ESB, Integration

• Direct Sonic activities

  • Response rates up over 100%, year / year
  • SOA Assessment requests up 200%

• Transaction metrics

  • ESB License revenue exceeded MOM in ’04
  • Over 175 major corporation have purchased SonicESB

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