Why Soy?
Category continues its explosive growth record
- 2002 U.S. refrigerated soymilk sales grew over 30% to over $440 million1
Ongoing trends support growth
- Medical community and FDA endorses soyfoods
- USDA certified organic
- Aging populations want no cholesterol, low fat, vitamin enriched beverages
- Changing ethnic demographic that is lactose intolerant
- Hormone replacement
- Osteoporosis prevention
- Cancer prevention
1 IRI, SPINS, Soyatech and company estimates