Flavored Coffee Creamers
Category
2001 Estimated Size at Retail
Growth over 2000
Competition
Dean Foods
Retail Market Share
Recent Innovations
Flavored non-dairy creamers
$675 mil
16 %
Coffeemate
International Delight
38 %
Packaging
New flavors
Highlights
Introduced 2 new flavors
Test marketing plastic bottle packaging
Source: Company estimates and IRI 52 weeks ended July 14, 2002
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