Flavored Milk InnovationsHershey’s Milks and Shakes

Category

2001 Estimated Size at Retail

Growth over 2000

Competition

Dean Foods

Retail Market Share

Recent Innovations

Flavored Milk

$1.8 bil

9 %

Nestle, Regional Brands

Hershey’s

4 %

Vanilla shake

Highlights

3rd Stork line will be installed in California in 2003

Seeking FDA approval for aseptic packaging following installation of 2nd Stork line; prototype certified in July 2002

Leveraging DSD network to expand distribution

Source: Packaged Facts and IRI 52 weeks ended July 14, 2002

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